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When you’re brainstorming fun gifts for the holidays, software probably isn’t the first idea that pops into your head. But software can make a great gift when it’s the right app for the right person. Here are some of our favorite paid apps for the Mac that will bring a little holiday cheer—and productivity, too.

Note: Giving a digital download isn’t exactly the most extravagant gift, so we put together nice images for each app on this list that you can provide along with the download/serial number/whatever. Just right-click on any image to save a larger version.

Apps Under $30

Reeder

Reeder is a fantastic news reader application, much like its iOS counterpart. It syncs all your feed with Google Reader, which allows access from not only any other copy of Reeder but from the Google Reader webapp or any other news reader that supports the service. It also provides one of the more beautiful, elegant, and user-friendly interfaces you’ll find on any software—not just on a news reader. Reeder makes viewing full articles on their original web pages or in a more readable format very simple, and sharing is easy too. You can save stuff for later by sending it to Instapaper or Read It Later. Reeder also full integrates with Mac OS X Lion. While we do love the free NetNewsWire, Reeder is certainly worth the $10 price tag and will make a nice and inexpensive gift for your favorite blog addict.

Buy Reeder ($9.99)

Software isn’t exactly the sexiest of all gifts, but it can actually be a great thing to give. There are a lot of apps out there that can make your friends’ life easier or more enjoyable, that they might not pay for themself—and that’s where you come in. Here are some of our favorite paid Windows apps that fit the bill.

Note: Giving a digital download isn’t exactly the most dramatic gift, so we put together nice images for each app on this list that you can provide along with the download/serial number/whatever. Just right-click on any image to save a larger version.

Apps Under $30

Trillian Pro

Trillian is one of our favorite IM clients for Windows, and the pro version is where it really shines. Not only does it remove all those annoying ads, but all its cross-platform majesty really starts to click: you can view all your chat logs in the cloud, continue a conversation on one machine from another machine instantly, and more. Not to mention you get priority email support from the Trillian team if something ever goes wrong, which is great to have on hand. If you know an IM fiend who’s all over a number of platforms—whether it’s Windows, Mac, Android, or iPhone—Trillian Pro is an inexpensive but great piece of software to give.

Buy Trillian Pro ($12 per year)

When material objects are presupposed as gifts, in myriad cultures they are traditionally packaged in some manner. Because model, in Western urbanity, gifts are usually wrapped in wrapping holograph and accompanied by a contribution note which may note the occasion, the recipient Prezenty dla denominate, and the giver’s name. In Chinese background, red wrapping connotes luck.